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Design@Symantec

Meet The New Norton Secured Seal

Created: 30 Apr 2012 • Updated: 03 Jun 2014
Reshma Kumar's picture
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The seal of trust and security we're all familiar with which appears on websites across the internet has a new identity.

Now known as the Norton Secured Seal - previously, the VeriSign Trust Seal - the new seal has also undergone a visual rebranding.

Post acquisition of VeriSign Authentication by Symantec, the seal has officially shed its VeriSign cranberry and now shines in Symantec gold. The form factor of the new seal is still about the same, the design is essentially the same with the fused circle check and pill shape, but the color palette is distinctly new. The circle has morphed from cranberry to gold, the check has maintained the same anchoring black, the supporting pill is outlined in a softer gray versus cranberry, and the text which was predominantly cranberry is now a combination of gray and black with a touch of the familiar cranberry on the name 'VeriSign'.

The best part, of course, is that the underlying purpose and protection offered through the seal are still the same.