Mid-Autumn Festival Celebration

The Chinese Mid-Autumn Festival, also know as the Moon Festival, is one of the major holidays celebrated in Chinese society. It happens on August 15 in the Chinese lunar calendar, which is October 3 on the western calendar this year. Most families will get together to admire the bright full moon and eat mooncakes on this holiday. It is a cultural tradition for friends and family members to send mooncakes and reunite for the holiday.

As we expected, Chinese spammers are capitalizing on this holiday and we have monitored spammers sending out mooncake and gift promotions to mark the day in the past couple of weeks. In the examples below, we observed randomized From lines with a mid-autumn festival related subject line. We anticipate more to come before the holiday.

Sample 1:

From: Randomized email alias
Subject: 中秋礼品解决方案

Translation:

Subject: Moon Festival Gift Solution

Body Translation:

Details Removed Healthy Life
http://xxxxxxxxxx.xxxxxxxxx.xxxxxx.xxxxxxx

Tel: Details Removed  
Flash Banner: Let’s send health and blessing to our family and friends for Moon Festival this year!

Dear Friends!
Lives continue, as well as keep ones in good health. Healthy life must depend on 70% Chinese herbal diet that helps you live without illness.

Sample 2:

From: Randomized email alias
Subject: 中秋节快乐供您参考

Translation:

Subject: Happy mid autumn day, please take consideration of our selections

Body Translation:

Hello:
We have 20-40%off on brand name mooncakes.
We also have preorder sales (customers are accommodated with gifts on promotional items)!
Be hurry! Hotline: xxxx-xxxxxxx-xxxxx.
Check out the deal on our website.

Sample 3:

From: 知茗度茶业 <Details Removed>
Subject: 中秋送礼有新意 圆饼普洱也团圆

Translation:

From: Known tea brand <Details Removed>
Subject: Round Puer Tea package is also a creative gift idea for family reunion in the mid-autumn festival

Body Translation:

Mid-Autumn Festival is coming, Details Removed popular Tea provider has conventional tea, craft tea and customized tea gifts services.
We can put symbols, greetings, contacts and other information into the packaging, and on tea pot body surface. They are great business gifts.
For more information, please visit our website.

Note: My thanks to blog contributor Danyang Wang.