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Mobile World Congress: Smart communication service providers are boosting user experience

Created: 27 Feb 2013
Marie Pettersson's picture
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If mobile payments were hottest in 2012, I would say that smart cities, government, cars, healthcare and other machine to machine related solutions are on the hottest list 2013. I see many of the operators, among them SK Telecom and NTT Docomo, displaying vertical mobile services that will contribute to citizen’s life experience. We also see Ford Motors offering test drives of their smart cars, which is a refreshing feature in a phone and tablet dominated show. And GSMA is inviting you to a miniature version of a smart city in the exhibition (a concept that also is applied in the closed off Ericsson exhibition).

Interestingly enough many of these solutions are old news (M2M has been around a long time), but dressed up in new clothing that is highly enabled by the new network technologies. SK Telecom was presented with the GSMA award ‘Outstanding LTE contribution’ and the runners up; Japan and China are coming strong. There are also some interesting announcements regarding roaming that will contribute to the success of mobile services of different kinds, wifi roaming between Docomo, China Mobile and KT as well as NFC roaming between the same three operators. All of this is driven by the end user experience, seamless roaming and always connected with high speed access that is the only way of achieving success with mobile services. And that is changing the mobile world.

Network capacity and capabilities are also paired with security and availability challenges, as customers are expecting ‘always on’ high speed access. There is no acceptance for downtime or latency. So, the million dollar question is – will availability and security keep up with innovation?

Read more about Symantec’s solutions for communication service providers here, which ranges from protecting the network to offering value adding services to the end users. Now – getting reading for Day 3.