But that opportunity also attracts criminals, which is why running any public-facing website is highly risky. The cost of cybercrime runs into the hundreds of billions each year, and in 2011, 403 million unique variants of malware were discovered, according to Symantec's Internet Security Threat Report.
That's not just stolen money we're talking about – you also need to factor in compensation payments, the time and manpower it takes to clean up after a successful attack, and the massive impact that systems breaches can have on the many links in a business chain, from supporting infrastructure to supplier connections. A breach can be a body blow for strategic growth plans.
How do you navigate the global threat landscape while continuing to grow your online business? We answer this question in two e-books, which are now available for download.
Why two? One is tailored to the small business owner, who just wants to know how to keep his or her operation safe and thriving. The second is more appropriate for larger and expanding businesses looking to take control, reduce risks and cut costs by adding centralised certificate management to their existing security solution.
Each e-book offers insight on preventing risk and reaping online rewards, including such top tips as:
- Secure your web pages and, just as importantly, tell your users that it's safe to enter their details there. That's not hard: any page with an SSL certificate will add the 'https' prefix and padlock icon to the browser's address bar.
- If you want to demonstrate even greater security, an Extended Validation (EV) SSL certificate will turn part of the address bar green, so users can see that the website provider has been thoroughly vetted.
- Choose centralised certificate management to proactively manage and monitor multiple SSL certificates as your business grows, tracking the certificate lifecycle through expiry warnings, easy renewals and additional purchases
From learning about threats to the risk of badly-managed SSL certificates, our e-books provide best practices that will be important differentiators for an online business. After all, ecommerce is highly competitive, and customers are increasingly savvy about the threats that face them online. The choice between a web page that boasts high security and one that doesn't is pretty clear.
Of course, running a serious ecommerce site means managing multiple certificates. It can be a heart-stopping moment: an SSL certificate expires, putting a number of key systems in doubt. In a few hours, your largest customers won’t be able to process payments from their major retail locations. How did this happen?
Letting certificates lapse can lead not just to pages being blacklisted by Google and the other big search engines, but it can even lead to the collapse of internal enterprise email systems. Mission-critical systems such as payment servers can even cause an entire business to grind to a halt, if their certificates are not maintained and monitored.
As our Risks and Rewards e-book explains, an expanding business or enterprise faces a real juggling act. As organisations grow, add more locations, add more physical and virtual servers they start to face many of the challenges that prevent the administration of best practices around SSL security and management. The e-book will show you how centralised management solution acts as an essential safety net for SSL certificates.
Spare yourself the cost of an online breach and the heart-stopping moments when certificates expire. An online presence should be rewarding for your business alone, not for hackers. We'll help you ensure it is with the insights from our e-books, which can be downloaded here.