We launched our brand new VeriSign Labs Website a week ago. The site provides a view into VeriSign's innovation and technology research and the researchers behind it.
One of the design goals of this site redesign was to make it clean, clear, and professional without being overly intimidating or buttoned-down given the target audience which is comprised of mostly the tech community. It needed to be easily accessible and information-driven and without too many bells and whistles.
You'll notice the site utilizes a great deal of white space and rich graphical and photographic imagery such as on the Projects and People pages. There is also rich media video on the homepage which balances the reading-requisite portion of the page. The homepage captures certain key elements in that it explains what the site is about by way of the banner at the top of the page, it provides an overview of Labs to the left of the page, and it serves as a portal gateway into main sections like Projects, Collaboration, and People.
The navigation system achieves a design goal of being devoid of self-referential clickability. This basically means that when the user is on a page, the menu item for that page is not hyperlinked to prevent the user from clicking on it which would simply re-load the same page they are already on.
Check out the site and let us know what you think. Also, learn about some of the cutting-edge research being done at VeriSign Labs.