Not Much For Mother’s Day

In an effort to track the prevalence of Mother’s Day spam, we’ve started monitoring recent spam samples and have found that the spammers seem less enthusiastic about Mother’s Day than other events around the world, such as the resurgence of interest in the swine flu. Most of the Mother’s Day-related spam we analyzed consisted of Internet offers providing personalized gifts such as photo frames or jewelry. Others included gift cards, kitchen related products, and the ever-present weight-loss solutions.

Some of the common subject lines are listed below:

Personalized Mothers Day Gifts
Mother's Day Gifts
This is about Mother's Day next month
Microwavable pasta cooker. Mother's Day is near!
Your Mothers Day Gifts are Here!
Huge Mothers Day Savings!
Memorable Mothers Day Gifts are Here!

And, some of the obfuscated ones:

__gifts_for_mothers_day__
__Gevalia has the perfect gift idea for Mother's Day_
__PerfectMothersDayGift__
__PerfectIdeaForMothersDay__
__JustInTimeForMothersDay__

Perhaps spammers are taking the view that any email about this special day might be a bit premature at this point because it is still two weeks away. We’ll continue to monitor the trends around Mother’s Day during the coming two weeks and use our findings as a benchmark to measure against.