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Website Security Solutions measures abandonment decrease of 8.6% with EV certs

Created: 29 May 2007 • Updated: 18 Dec 2012
Tim Callan's picture
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Leading online retailer has actually brought us a measurement of the abandonment decrease that occurs in the presence of an EV SSL Certificate. As far as I know Overstock is the first ever organization to directly measure the relative abandonment rates in green bar and non-green bar scenarios.

Overstock measured the difference in abandonment rates between site visitors on EV-enabled and non-EV-enabled browsers, which today divides into Internet Explorer 7 users and everyone else. The company saw an 8.6% decrease in abandonment in an eight-week period during March and April of 2007 among visitors using IE7 as compared to all site visitors on non-EV browsers.