It is go time for holiday shopping. With your time being incredibly valuable, here are several quick, but high impact articles posted this week that you should read.
2008 eHoliday Study Released
Shop.org/Shopzilla has released
the results of the Pre-Holiday edition of their 2008 eHoliday Study. If
you are a Shop.org member, you can get the full report. This post
highlights a couple of the gems from the report. One that caught my
attention was "How do consumers choose to do business with a given online merchant?"
rank order of importance, consumers told us that they want the ability
to see the cart total prior to checkout, value for money, clear product
descriptions, a free returns shipping offer or policy, and a strong
merchant reputation... Only then do criteria follow such as guaranteed on time delivery and having the product available to ship immediately."
reputation and trust are factors that shoppers are not willing to
compromise. And you thought you could bank on a free shipping offer to
influence behavior. Get your VeriSign Secured Seal posted now!
Microsoft Reports Results for Live Search Cashback
Techcrunch posted their latest analysis of Microsoft Live Search Cashback, the search engine that pays searchers to click and buy. The good news is that this approach to differentiate Microsoft from Google seems to be working... for merchants.
"Microsoft is reporting that according to Comscore, Live Search referred 12% of all commercial transactions across the web - a number that is much smaller than Google's referral share, but one that is also significantly larger than Live Search's market share, which hovered around 9% during the same period. This makes the Live Search user base very appealing to advertisers, as it shows that they're more likely to purchase goods than their Google counterparts."
Don't Make This Mistake
John Quarto-vonTivadar at FutureNow's GrokDotCom posted a quick reminder for all merchants... Sell Me Something, Not Some Thing. He shows readers a recent ad that simply did not tell the audience what the product or service is. Sure the ad has a call to action, but consumers will not act if they do not know what an offer is promoting and cannot even guess why they would want to take their time finding out.