This week's edition focuses on trust and includes 3 articles relevant to online retail.
Rob Mangiafico of LexiConn Internet Services did extensive research of SSL installation of the Internet Retailer 100 and found some very compelling reasons why ecommerce sites need EV SSL.
Armando Roggio from Practical eCommerce posted a 4.5 star review for EV SSL. Read the article and view the excellent video.
Web hosting provider Hostway has a library of fundamental articles for ecommerce sites. A recent addition to the list is an article related to shopping cart abandonment and how to prevent it with effective trust marks like the VeriSign seal. They quote a National Cyber Security Alliance (NCSA) study that found when consumers abandon their online shopping process 63 percent of the time due to concerns about security.
Picture of the Week
Source: Life as a Swiss Cow by Small