I had the good fortunate to present at BrightTALK's SMB Marketing Summit on Wednesday this week. The day was chocked full of great webcasts that provide actionable tips for small and local businesses to help their online presence. This week's edition of Prime Angus Cuts links you to all the tips, best practices, trends, action items, and success factors presented.
Here is my presentation. It's a Matter of Trust: Driving Traffic and Increasing Sales.
Best Practices for Your Social Media Campaigns
Two other presentations that I highly recommend focus on maximizing your results through social media.
Jennifer Laycock, Editor at Search Engine Guide
Jennifer provides great advice - bring everything you are doing in social media back to a single point... your blog. Why center on your blog? No other place on your website gives you multiple methods of presenting content, multiple ways of sharing/community, multiple ways of driving/tracking action, and multiple ways of control of the entire experience with your business. Ultimately, your blog is the best online asset to create the fastest path to your desired action.
Kira Wampler, Principal at Ant's Eye View
She outlines and gives 6 S.I.M.P.L.E. steps to understand, build and manage your online reputation - Search, Initiate, Manage, Promote, Listen, Educate. These steps really help small businesses amplify their online presence.
The other webcasts are excellent as well. Topics include event marketing, sales team alignment, brand strategy, and PR. I highly recommend viewing them. The entire library of webcasts is available here at the SMB Marketing Summit website on BrightTALK.