Protecting against brand damage from online crime
Created: 29 Apr 2009 | Updated: 18 Dec 2012 | 4 comments
Here's a cool Advertising Age article about how businesses view online crime and brand damage and what they do about it.
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About Website Security Solutions
Website Security Solutions allow companies and consumers to engage in communications and commerce online with trust and confidence. With more than one and a half million web servers using our SSL certificates, an infrastructure that processes more than four and a half billion certificate checks daily, and a trust mark that is seen more than half a billion times a day in 170 countries, the Norton Secured seal is the most recognized symbol of trust on the Internet.
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Nice article.
I do notice that maybe OTA made a mistake. Sears seems to use SSL (and your seal) and MetLife uses SSL from Equifax.
Good catch. FYI, Equifax is actually the root behind the GeoTrust brand of SSL.
Could you please do a review of some of the EV SSL certificate contracts? I'm looking at one right now that states in paragraph 19.2:
"Except as otherwise provided in this Agreement, Subscriber (that's me) agrees, during the term of this Agreement, that Provider (that's them) may:
(i) revise the terms and ocnditions of this Agreement; and/or
(ii) change part of the services provided under this Agreement at any time."
Are they all this brazen? Do I have other choices or must I submit to such a one-sided contract in order to provide my e-commerce customer with a safe experience?
Thank you for this blog.
-tb
Thanks for the feedback, tb. These clickthroughs are always a tough one. We need to operate a standard contract for a very large number of people. We can't possibly have hand-crafted contracts with every retail SSL customer just as you wouldn't want to hire a lawyer to buy a single certificate from us. That means the clickthrough agreement needs this kind of language, and I don't see a good way around it.
For example, you may be a customer who has chosen to post the VeriSign Secured Seal. Well, we maintain a product roadmap for the seal just as we do for other services, and occasionally that means we roll out an improvement. With more than a million active certificates in the market, I can't conceivable go back to each individual customer and get a new agreement signed before I roll out the improvement to the seal. So when you use our product, we get blanket permission to make this sort of update.
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