We are happy to announce the launch of the redesign of the RapidSSL.com Website today. This launch marks the culmination of overhauls to the branding, information architecture, content, and look and feel. Like its namesake, the goal of the redesign is to make the site rapid - simple, quick, and easy for users to get in and out. Users will be able to quickly determine what their options are and get what they need. The site itself is flat by design to facilitate this quick and easy access - with success measured by users spending the least amount of time on the site yet still achieving their goals.
The new brand identity for RapidSSL is bold and distinct and includes, among other elements, a new color palette, logo, imagery, and typeface. In the case of RapidSSL, brown is the new black! It is the dominant and primary color of choice followed by bursts of yellow and orange. The color palette application is blocks of flat, uncomplicated color. The imagery strategy reflects the simplicity and speed themes with the use of streamlined iconography and no photography, simple dual-toned and pill-shaped buttons, and basic boxes with a combination of cinched and radial-edged corners. Throughout the site, all cinched corners are pointed in the same direction to the right as a play off of the speed metaphor. It is also worth noting that the official typography is 'Interstate' which is used for highway signage and is reflected in the RapidSSL logotype and buttons.
Coupled with a wide-screen layout, clear navigation system, and large air-y text, our goal with this redesign is to help better facilitate and service your SSL needs.
Check out the site and let us know what you think: www.RapidSSL.com.