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Corporate Responsibility in Action

Speaking AND Listening: The Key to Effective Stakeholder Communications

Created: 02 May 2013
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Fostering a two-way, inclusive dialogue with stakeholders is key to the success of corporate sustainability programs. But developing a communications strategy that delivers the transparency stakeholders demand, in an engaging, enriching way, is challenging.

For this Sustainable Brands article, I spoke with the author about the various ways Symantec is communicating to its stakeholders through social media tools such as Chatter, this blog, our intranet, and more.

One key piece of advice: Don’t just talk to your audience — listen. Do it often, do it consistently and do it thoughtfully. You can read the full article here.

 

Lora Phillips is Symantec's Senior Manager, Global Corporate Responsibility.