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Symantec’s 2010 Partner Vision and Strategy

Created: 27 Apr 2010 • Updated: 03 Jun 2014
Randy Cochran's picture
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Today, Symantec unveiled its 2010 partner vision and strategy, including upcoming enhancements to the Partner Program. The announcement, delivered worldwide to our partner community, reinforces Symantec’s deep commitment to our partners with renewed focus and energy, which means a fresh approach to collaborating with the partner community.
Essentially, Symantec’s partnering vision will:

  • Offer partners opportunities for predictable and profitable growth
  • Provide partners with relevant market leading solutions to secure and manage customers’ information
  • Enable partners to deliver superior customer value

As part of the overall strategy, Specializations will become the cornerstone of the enhanced Symantec Partner Program that will launch later this year. Specializations will be the primary means by which we enable partners to differentiate themselves to deliver even more value to customers, and strengthen their competitive advantage while tapping into new, profitable opportunities.
 
Partners will receive an invitation to a webcast scheduled for May 26, during which we will talk further about our strategy and upcoming program changes. Meanwhile, begin your transition to the enhanced Program by becoming Specialized now.
 
I encourage you to visit //go.symantec.com/partnerstrategy to learn more about the enhanced Partner Program and how, together, we will realize this vision by helping you to differentiate, maximize, and accelerate your business.
 
We look forward to strengthening our partnership with you and a great year ahead!
 
Randy