Last week DCIG published their annual Virtual Server Backup Software Buyer’s Guide, which featured a short write up of over 20 Backup and Recovery solutions and point products. In this guide, CommVault achieved the "Best-in-Class" ranking, NetBackup achieved “Recommended” ranking while Backup Exec 2012 received an “Excellent” ranking for Virtual Server Backup Software.
It is important to note some facts:
- This “Guide” is created by an analyst firm DCIG and technology advisory firm, SMB Research. But, it is distributed EXCLUSIVELY by CommVault, not DCIG.
- When you visit DCIG’s website (http://www.dcig.com/free-dcig-downloads.html) and click on the title “DCIG 2011 Virtual Server Backup Software Buyer's Guide” it takes you to a CommVault webpage!
As a marketer, I find impartial vendor neutral reports, guides, performance testing reviews etc to be an invaluable component of any marketing strategy. To have your product featured in a favorable position in a credible publication, such as the Gartner Magic Quadrant is an honor that we (marketing professionals) aspire to attaining. However, what happens when a third party publishes a report that's not unbiased and is actually "licensed" by the vendor which came out on top? To put it simply, it's frustrating, but it's the world we live in. The more I think about 3rd party product write ups, the more I realize that no report can truly be vendor independent as the author normally has an alliance to one product over another. The alliance or favoritism as we call it, is natural. We all have favorites for one reason or another.
Having said that, I am excited that Symantec Backup Solutions, both NetBackup and Backup Exec received excellent ratings based on the features and functionality of the respective product sets. What’s more, Symantec did not sponsor or pay a fee to DCIG for featuring or giving us a glowing rating in their guide. We think our products are leaps and bounds ahead of CommVault, so here are a few reasons why you should choose NetBackup or Backup Exec over CommVault each and every time:
- Superior deduplication. CVLT makes customers manually configure block sizes (it’s content aligned dedupe) for different types of data to achieve “best results”. If they leave all their data fragments defaulted to 128k, then they have shown poor deduplication results. Symantec has true efficient global dedupe by default, where we can have 128k block size for all data segments, and not lose deduplication efficiency in the process. It's easier and the results are better with Symantec. Why should you have to manually set and manage different sizes for different data?
- Symantec not only provides on-premise software, but we also offer all-in-one Backup Appliances that greatly reduce CapEx and OpEx
- Patented V-Ray technology understands what resides in VMs - the visibility into file and applications content of a virtual machine provides superior backup and recovery. Learn more here - http://www.symantec.com/content/en/us/enterprise/other_resources/b-idc_insight_vray_230790.en-us.pdf
- VADP and VSS integration for fast image based snapshots of vms.
- Symantec doesn't reply on proxy servers like CommVault. CVLT requires more physical infrastructure with proxy servers and extra storage, while we backup directly to target using VADP. We broke free of the proxy method when VCB became obsolete. This is another example of hidden costs in a CVLT environment.
- Symantec’s is the #1 backup and recovery market share leader. We have more customers than any other vendor and our customer base is continually growing.
- Fully scalable solutions that grow with your environment
- Protect an unlimited number of guest machines per host
So, if you are looking for true impartial advice, here are my top three things you can do:
- Read reports published by credible authors and organizations that have not been sponsored by a vendor. In particular, stay clear of reports sponsored by the winning vendor’s solution. Here are some reports I recommend: Gartner Magic Quadrant, reports from ESG and Info Tech’s Vendor Landscape: Virtual Backup Software http://www.infotech.com/research/ss/it-vendor-landscape-virtual-backup-software
- Download and try the product in your environment. Get a feel for the product and see what you like and don’t like. Most vendors provide free trialware for a period of anything from 15 days to 60 days. Backup Exec offers the industry's best trialware download - it's FREE for 60 DAYS!
- Speak to your peers that you know and trust. However, before they provide you with feedback make sure you know they have the product setup and working correctly. I see a lot of IT professionals having issues with x, y and z product simply because it wasn’t set up correctly.
As always, please contact me anytime if you have any questions or need any help.