If you're going to Net.Finance East this coming week, make sure you arrive on time on the first day. That's because I'm giving the second keynote. I'll go over proven techniques to increase consumer confidence in your site and how those techniques are known to increase customers' likelihood to do business online. Make sure you come up and talk to me afterward. I'll also be in attendance for the entire two days, so you can catch me in the sessions or on the show floor as well.