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Trust Seal Landing Page Redesign

Created: 10 Dec 2010 • Updated: 03 Jun 2014 • 1 comment
Reshma Kumar's picture
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A brand new design of the Trust Seal landing page was launched yesterday! The new page is designed to be more inviting, informative, and actionable and ultimately improve the user experience. While the previous version of the page was clean and clear as part of the initial launch of the product, the next generation page is markedly evolved. The new layout is more dynamic, the color palette more vibrant, and the content more engaging!

More dynamic and engaging page! The main feature of the page is a social selling banner. This rotating banner at the top of the page features testimonials from actual customers explaining how the Trust Seal has helped their businesses. It provides instant proof points to visitors from their peers as to the value proposition of the Trust Seal thereby, allowing them to learn about the product, evaluate it, and make a buying decision.

The progress bar beneath the banner visually reinforces how the Trust Seal can help visitors accelerate their businesses. Iconography, color, and enlarged text add emphasis and visual interest to the message.

The video provides another medium for visitors to learn about the product in an engaging manner by listening to and watching a quick tour of the product.

Social media links to learn, share, and keep in touch with the Trust Seal Team and the community of users are also made easily accessible at the bottom right of the page.

Minimal copy for maximum impact! We've maintained - as with the previous iteration of this page - as little copy as possible. The aim was to maintain the integrity of this page as a gateway page into the more detailed explanatory pages and to communicate the main salient pieces of information without overwhelming visitors.

Check it out!

Trust Seal Redesign

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Leslie's picture

Great post, honest!

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