Many deal-seekers are shopping online for last-minute holiday travel deals right now. If you are an online travel providers (or any ecommerce site offering ship it now specials), you need to make sure that you are maximizing your conversions by giving visitors assurance that their private information and credit card info is secure.
How? The best way to build trust, increase transactions and standout from the competition is to use extended validation SSL. VeriSign has several case studies with travel sites, like CRS Hotels who boosted bookings 30% and iperbooking who lifted conversions 14.8%. The list goes on. In fact, VeriSign just launched a press release in Europe with several leading UK travel websites - Quickrooms, Opodo, and directline holidays. Download the press release here.
Photo by Kossy@FINEDAYS