Two articles - High Assurance and trust mark effectiveness
Sorry for the gap in posting. I've been traveling on business for the CA/Browser Forum, which is the industry consortium that is putting the High Assurance SSL standard together. However, I have a couple cool articles for you here. One is a write up on High Assurance that appeared in IT Week, which I believe is the UK's largest weekly IT publication. The second is an interesting write up in Marketing Sherpa about some scientific testing a major e-commerce site did around the effectiveness of trust marks.