You may have noticed that we redesigned the utility navigation on the verisign.com site back in the latter half of 2008. This is the navigation which appears at the top right of the content area of pages.
The previous iteration of the utility nav was comprised of the standard 'print' and 'email' functionalities and the related icons were a flat gray. In the redesign, we added 'bookmarking' - but not your traditional Web 1.0, browser bookmarking functionality where users can save pages to their favorites; we opted to add social bookmarking or otherwise referred to as bookmarking 2.0 functionality. This allows users to not only add pages to their browser favorites; but, to also add and share on social bookmarking sites like Google, Yahoo, Digg, and Delicious. This way, users are able to save pages for their own personal use or share with others on the Internet.
We also updated the look and feel of the icons making them more 3-D and blue - which is a trend and is in keeping with the standard Web convention of blue clickable links, giving them a subtle and more actionable effect.