Valentine's Day represents one of the big shopping periods of the year. Even though the current economy is trying to block Cupid's arrow, online shoppers are still expressing their love this week. The National Retail Federation estimates that $14.7 billion will be spent on Valentine's gifts and merchandise in 2009, which is down 1% from last year. That still translates to approximately $102 per consumer... not a complete heartbreaker.
Here at VeriSign, we also see that online retailers are taking steps to attract and convert shoppers. Specifically, establishing trust with consumers remains one of the most proven methods for ecommerce sites to generate more sales. And with online retailers chasing fewer dollars, it is more important than ever for businesses to assure their customers that their personal information is safe online.
Check out the news where Ghiradelli, Sarraf Jewelry, and Van's Gifts are relying on VeriSign EV SSL certificates and the green bar to win the hearts on online shoppers this Valentine's.
Image: One Love by Kimberly Faye