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VeriSign Secured Seal on over 60,000 Web sites

Created: 03 May 2006 • Updated: 18 Dec 2012 • 4 comments
Tim Callan's picture
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I just received a comment on my post about the VeriSign Secured Seal on Best Buy accusing me of being US-centric. Granted I do live in the states, but the VeriSign Secured Seal is a worldwide phenomenon.

The number of sites displaying the VeriSign Secured Seal just surpassed the 60,000 mark. These sites span 125 countries, and on non-holiday weekdays over 50 million people view a VeriSign Secured Seal on at least one Web site. That's over 18 billion instances of a person looking at a VeriSign Secured Seal in a year. And there are only 6 billion of us on the planet.

Wow.

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Morgan Collett's picture

Won't IE7 make the site seal redundant? After all, on Vista you're going to have your logo on the browser chrome anyway, and OCSP gives the (near-) real-time revocation so people don't have to click the seal to see if the cert is valid...

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Tim Callan's picture

That's an insightful question, and I think the answer comes in two parts.

1. Yes, in the event that all site visitors used browsers that supported High Assurance SSL Certificates and all sites used the certificates, then the value of the VeriSign Secured Seal to a site would be greatly diminished. However, it will take us many years to get there. In the mean time, the VeriSign Secured Seal is still the best way for a site to communicate its choice of premium SSL security to its visitors.

2. Even in the event that support for High Assurance were universal, there's still the issue of the pages on the same site that don't have SSL enabled. Typically sites only turn on SSL when some confidential information is being collected. However, visitors want to be assured of security well in advance of that. They want to know they're safe before they ever push the Buy button in the first place. The VeriSign Secured Seal is something you can display on every page, not just the page where the actual transaction takes place. High Assurance SSL Certificates as presently specified won't address that need.

At least for the foreseeable future, the optimum plan for a site to maximize consumer trust is to use both. Implement High Assurance SSL Certificates and also display the seal.

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Dan Kubb's picture

Am I able to display the VeriSign Secured Seal on websites that link to my checkout process, assuming the checkout is protected with a Verisign SSL certificate?

For example, if I have http://www.mysite.com/ can it have a secured seal beside the buy button that sends people to https://secure.mysite.com ? While the domain is the same, the hostname is different.

What about partners or affiliates that send people to our checkout page? Like if http://www.affiliate.com/ has a buy now button pointing to https://secure.mysite.com .

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Tim Callan's picture

Dan, you've asked a great question. So much so that I'll answer it here, and I'm going to post it on the main thread of the blog as well.

Since consumers want to be aware of site security BEFORE they initiate the checkout process, it's critically important to allow the display of the seal on parts of the site that don't have SSL. On your typical e-commerce site the two points of highest abandonment are the home page and immediately before beginning checkout. Both places that usually do not contain an SSL Certificate. We have engineered the VeriSign Secured Seal to work on any page on the domain that contains the SSL Certificate, whether or not that particular page is an https page.

Likewise, you can display the seal on any domain that is higher than the domain with the SSL Certificate. It's exactly as you said. If the cert's on secure.mysite, you can display it on www.mysite. But if the cert's on www.mysite, you can't display it on secure.mysite.

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