We recently added some visual uplift to a few of our SSL pages to augment the textual copy. Given that different users consume content differently through a combination of text and/or graphics, we wanted to ensure we were designing for this. For instance, for those of you wondering How Secure Sockets Layer (SSL) Works, we have put together a visual of the three ways SSL protects your Website and customers, along with diagrams of how encryption and authentication works.
The information page on E-Commerce, Trust, and SSL now has some additional graphics and a bold, can't-miss graphic of key stats.
(Sources: Synovate/GMI Research, September 2008; Javelin Strategy and Research, March 2009)
As well, the Server-Gated Cryptography (SGC): True 128-Bit SSL Encryption page has also benefited from a little visual reinforcement.
By iterating on the presentation of the content through a mix of text, graphics, and diagrams, our goal is to present the content in a more engaging, interesting, and easily consumable format. As a result, we hopefully get these pages working a little harder and better in informing and educating users.