We found SMB's need better business protection
Symantec recently released the findings of its 2009 Storage and Security in SMBs survey, which indicate that some small business are neglecting important information safeguards due to tight budgets and lack of time and IT staff resources.
According to the survey, small and mid-sized businesses (SMBs) clearly understand the importance of security and report that protecting their information, network and servers are their top goals. But despite understanding the risks they face, a surprising number of companies are neglecting basic safeguards.
More than half have not implemented endpoint protection to safeguard laptops, desktops and servers against malware. Almost half do not backup their desktop PCs, leaving their important information at risk.
Finally, one-third of SMBs do not have the most basic protection of all -- antivirus protection. Small business owners are working with many fewer resources and any missteps could shut them down. Every dollar and every hour counts. And while they understand the importance of security, it may just get put on the back-burner in the face of more immediate concerns.
Ironically, our research shows that when SMBs do suffer data loss, it is likely to be in an area where basic protection measures could have prevented loss. The good news is that fifty percent of small businesses surveyed state they plan to increase IT security and storage spending in the next 12 months. To increase IT security spending in a challenging economic environment shows the value SMBs place on IT security as well as their desire to put the necessary resources toward protecting their critical data. Additional information: SMB Survey Video
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Comments
some modifications to your findings
Hey catherine;
most of the comments you made in above are valid. However i need to point out some mistakes in above from my point of view.
1) SMB's will not neglect Information security; what they will do is to migrate to the solution that are available at cheaper rate or discount.
2) as far as data back-up is concerned they will try to use default facilities software provided by OS rather than implementing specialised solutions.
I believe symantec needs to crack this need thru
1) reducing prices (they are best in quality ; it will be great if they are best in pricing as well)
2) educating customer that specialised solution will give them higher ROI and will have long term benefits.
I wanted to share this as i know symantec products are really great;but just need more marketing penetration into market.
excellent video
hey i went thru video. It's amazing.
Can you please share this video in connect\video section as well.so we can have one place where all videos will be available to viewers
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