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Tim Callan | 19 Jul 2007 | 0 comments

According to the most recent Netcraft SSL Survey, sites have deployed over 1000 EV SSL Certificates from VeriSign. Netcraft crawls the Web and reports on the SSL Certificates it detects. 88% of the EV certificates Netcraft discovered in its most recent crawl were from VeriSign.

Tim Callan | 14 Jul 2007 | 0 comments

While e-commerce isn't the only application for my subject matter (SSL), it's arguably the most used application and certainly something that I track with great interest and have since its inception. Therefore I was interested to see what E-Commerce Times chose to list as the "10 E-Commerce Events That Shook the Last 10 Years."

It's no oversite that SSL and VeriSign are not on the list, because that whole thing was up and running before 2007. I wonder, ten years from now will Extended Validation SSL be on the next version of this list? We'll see.

Tim Callan | 10 Jul 2007 | 0 comments

It's not surprising that the pace of deployment of EV SSL Certificates is increasing. Here are some of the more noteworthy of the many sites that have gone live with green bars from VeriSign since the last time I wrote on this topic:

Deutsche Postbank, which announced its intention to support EV in February, has now deployed EV SSL. So has its fellow German bank, .comdirect....

Tim Callan | 07 Jul 2007 | 0 comments

Here is another of the developments that took place while I was out of the office and couldn't blog it. E*TRADE Australia has deployed Extended Validation SSL Certificates on its site. E*TRADE joins Charles Schwab among leaders in the investing and personal finance sector to deploy EV to demonstrate their authenticated identity to their customers.

Tim Callan | 06 Jul 2007 | 0 comments

This item actually happened a couple of weeks ago, but since I was out and not working, I didn't get a chance to put in a blog entry about it. On June 12 the CA/Browser Forum ratified version 1.0 of the Extended Validation SSL standard. You might wonder how it is possible for CAs such as VeriSign to have been issuing Extended Validation SSL Certificates for many months in advance of the official ratification of the standard. How that worked is that the specification was worked out earlier for a very important subset of the businesses and entities that might desire an Extended Validation SSL Certificate. In particular the CA/Browser Forum had arrived late last year at an agreed specification for authentication of incorporated businesses and a few other categories of organization. A few weeks ago the forum finished the job, extending the footprint of...

Tim Callan | 28 Jun 2007 | 3 comments

I've been away on my honeymoon, so apologies for the recent silence. A lot of truly neat things happened while I was gone, so I'll get those blogged in the days and weeks to come. Probably the best one to start with, however, is the important new performance measurement that DebtHelp has shared with the world.

You probably remember DebtHelp, the first non-CA to deploy Extended Validation certificates into production. (For the record and in case you follow these things, was the first non-CA to be issued EV certificates, but DebtHelp beat them to production. Overstock's EV cert issuance was second only to...

Tim Callan | 18 Jun 2007 | 0 comments

Okay folks, here's an SSL haiku. Quick reminder on the rules of the haiku, as adapted for Western language: The first line has five syllables and names a thing. The second line has seven syllables and makes a statement about the thing. The third line echoes the first -- five syllables and renames the same thing in a different way.

Identifies encryption
The little padlock

Tim Callan | 15 Jun 2007 | 0 comments

We all are familiar with Opodo, I'm sure. Leading European travel site and early measurer of the efficacy of the VeriSign Secured Seal. (Opodo measured a 10% sales uplift by placing the seal on its pages.) Well, Opodo continues to be a pioneer in providing the best security experience to its (or their, as they say in the Queen's English) customers by putting up green bars.

The travel industry has been very fast in adopting EV SSL Certificates. Notable sites in addition to Opodo include...

Tim Callan | 12 Jun 2007 | 0 comments

Carnegie Mellon recently released research indicating that shoppers are willing to pay more online if they believe their privacy is protected. The article studied real purchasing decisions using real money (test subjects got to keep their savings) and found that shoppers were willing to spend an extra $0.60 on a $15.00 purchase, a 4% increase in ASP. In the world of online commerce, that's an enourmous amount of additional margin for a site.

It makes sense to me that online retailers will seek to differentiate themselves based on this information. Consumers value best-in-breed privacy to the tune of a 4% price increase. That means a merchant who engages in the best practices to protect customers' confidential information should expect customers to prefer her site over others' with equivalent prices but less attention to protecting confidential information. In fact, this site should be able to...

Tim Callan | 08 Jun 2007 | 0 comments

Extended Validation SSL Certificates are for more than just banks and online retailers. For example, Alaska Airlines wins the air travel race, becoming the first major airline to deploy EV SSL on its site. Perhaps it's time for an interesting experiment. Here's what I propose: