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Tim Callan | 18 Jun 2007 | 0 comments

Okay folks, here's an SSL haiku. Quick reminder on the rules of the haiku, as adapted for Western language: The first line has five syllables and names a thing. The second line has seven syllables and makes a statement about the thing. The third line echoes the first -- five syllables and renames the same thing in a different way.

Identifies encryption
The little padlock

Tim Callan | 15 Jun 2007 | 0 comments

We all are familiar with Opodo, I'm sure. Leading European travel site and early measurer of the efficacy of the VeriSign Secured Seal. (Opodo measured a 10% sales uplift by placing the seal on its pages.) Well, Opodo continues to be a pioneer in providing the best security experience to its (or their, as they say in the Queen's English) customers by putting up green bars.

The travel industry has been very fast in adopting EV SSL Certificates. Notable sites in addition to Opodo include...

Tim Callan | 12 Jun 2007 | 0 comments

Carnegie Mellon recently released research indicating that shoppers are willing to pay more online if they believe their privacy is protected. The article studied real purchasing decisions using real money (test subjects got to keep their savings) and found that shoppers were willing to spend an extra $0.60 on a $15.00 purchase, a 4% increase in ASP. In the world of online commerce, that's an enourmous amount of additional margin for a site.

It makes sense to me that online retailers will seek to differentiate themselves based on this information. Consumers value best-in-breed privacy to the tune of a 4% price increase. That means a merchant who engages in the best practices to protect customers' confidential information should expect customers to prefer her site over others' with equivalent prices but less attention to protecting confidential information. In fact, this site should be able to...

Tim Callan | 08 Jun 2007 | 0 comments

Extended Validation SSL Certificates are for more than just banks and online retailers. For example, Alaska Airlines wins the air travel race, becoming the first major airline to deploy EV SSL on its site. Perhaps it's time for an interesting experiment. Here's what I propose:

Tim Callan | 05 Jun 2007 | 0 comments

Regular readers will remember that PayPal presented a case study for adoption of Extended Validation SSL Certificates at the recent AOTA Summit. The slides from PayPal's EV case study are published on the AOTA site. These slides were presented by PayPal Senior Product Manager Karim Noorali. The slide deck is from a joint EV presentation, so you can go straight to slides 26 though 31 (pages 13 through 16 of the PDF). For your convenience, I'm including the full text of Karim's portion here:

Tim Callan | 31 May 2007 | 0 comments

The Anti-Phishing Working Group reports that it has documented an astounding 55,643 new phishing attacks in April 2007. That's the largest number of new phishing attacks ever in history and a fourteen-fold increase in eighteen months (up from 4000 in October, 2006).

Tim Callan | 29 May 2007 | 0 comments

Leading online retailer has actually brought us a measurement of the abandonment decrease that occurs in the presence of an EV SSL Certificate. As far as I know Overstock is the first ever organization to directly measure the relative abandonment rates in green bar and non-green bar scenarios.

Overstock measured the difference in abandonment rates between site visitors on EV-enabled and non-EV-enabled browsers, which today divides into Internet Explorer 7 users and everyone else. The company saw an 8.6% decrease in abandonment in an eight-week period during March and April of 2007 among visitors using IE7 as compared to all site visitors on non-EV browsers.

Tim Callan | 17 May 2007 | 0 comments

In case you missed the news, today a massive phishing attack launched against the Dell brand and It continues a trend we've seen for a long time now where phishers continue to innovate about which online brands they will counterfeit and how they will create messages that trick consumers into giving up critical information. It's been a long time since the only phishing targets were major banks and PayPal. Utilities, lotteries, e-commerce sites, and social networking sites all get phished today.

Tim Callan | 17 May 2007 | 0 comments

VeriSign product manager Troy Kitch will be presenting Extended Validation SSL at Tech-Ed 2007 in Orlando, Florida on June 7, 2007. He will accompany Microsoft product managers Markellos Diorinos and Mike Chan.

What: Building Trust with Microsoft Internet Explorer 7 (IE7) and Extended Validation SSL:
Boosting User Confidence in Online Transactions
Where: Tech Ed Orlando, Florida
When: June 7, 2007, 1:00 - 2:15 PM
Troy Kitch, Product Manager, VeriSign
Markellos Diorinos, Security Product Manager, Internet Explorer, Microsoft Corp.
Mike Chan, Product Manager, Microsoft Corp...