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What Really Makes a Market Leader?

Created: 23 Jan 2014 • Updated: 26 Feb 2014 • 10 comments
Drew Meyer's picture
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What is “market leadership? There is no shortage of vendors claiming to be #1 in something.  Such a simple question but so often misinterpreted.

Many customers and vendors believe that the vendor placed in the highest and farthest to the right position of the Gartner Magic Quadrant report is the “leader” of that market. But that's only one data point .

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Another key measurement point is market share. In fact, BusinessDictionary.com defines market leadership this way:

“[A] brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market.” 

Gartner also reports that the world’s economy diverts $4.3B USD every year in their report Market Share: Storage Management Software, Worldwide, 2012, (May 2013). Symantec backup software accounts for 32.2% of the total and I know that the NetBackup product makes up 65% of that Symantec slice.

Thus:

- NetBackup makes up 21% of the overall market, the leadership position as measured by revenue
- EMC has a combined 17.6% share across three separate products: Avamar, Networker, and Data Domain
- IBM's TSM is just a hair behind with 17.5%
- CommVault and HP are nearly the same, each less than 10%

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A third data point is buyer behavior. Who are the companies channeling these funds into Enterprise Backup and Recovery Software and where are they placing their trust?

The biggest revenue generators in the world are tracked on the Global Fortune 100 list. The data centers of these companies are among the largest and most complex in the world. It’s obvious why features like “scalability”, “heterogeneity”, and “reliability” would be so important in these kinds of environments.

The Gartner market share statistics imply that 32 of the top 100 would be NetBackup customers.  But in fact, an astonishing 80 of them select Symantec to protect their data. 

And how about the top 10 companies in the world? How many of them put their trust in Symantec to protect the largest slice of the global private sector revenue pie?

Every single one of them. When it comes down to it, the largest organizations with the most at stake trust NetBackup.

Why is this?  What is it about the product that drives that kind of loyalty?  Is it because we’ve won more Best of VMworld Awards for Data Protection and Business Continuity than any other vendor?  Is it because we introduced the NetBackup Appliances, which have taken the purpose-built backup appliance market by storm and are currently the fastest growing product in that market?  

The truth is probably much simpler. Customers choose NetBackup because it works.  And of all the data points, we think customer trust is the truest definition of leadership.

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MMoret's picture

A leader would also make sure the newest technology adopted by many enterprises is supported in a reasonable time (I am talking about vSphere).
The discussions around 5.1 are still online: https://www-secure.symantec.com/connect/blogs/qual...

This was a very strange discussion and put a lot of customers off.

Not given a reason for the long proces and no roadmap or timeframe what so ever is not really leader like...

Just my thoughts.
Martijn Moret

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Drew Meyer's picture

Martijn-

VMware went GA with vSphere 5.5 around October 2013 and we generally attempt to release support within about 90 days of GA.

That thread you cite was about Backup Exec. Backup Exec 2012 users received this support in SP3 on November 19, 2013. BE2010 will not support vSphere 5.5.

This timing put us in an awkward situation for NetBackup, since v7.6 was in the final release stages when VMware went GA. NetBackup 7.6 went GA in late December, so we built a special vSphere 5.5 patch for early adopters. The patch is available through our SymBeta download and went live January 31, 2014. If you are an early adopter and very interested, please sign up and we'll be sure you get your hands on it. If you can wait just a bit longer, the upcoming April NetBackup 7.6.0.2 maintenance release will include the patch and be widely available.

Note that vSphere 5.5 will not be supported for NetBackup 7.5.

The patch also applies to appliance customers. Enjoy!

This seems like a good place to mention the vSphere plugin available for NetBackup 7.6 too.

Drew

 

 

 

Director of Marketing, NetBackup
@DrewMeyerSYMC

 

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Michael Simcorp's picture

Why ever have you hid the EEB under Symbeta rather making available through the Support Site, so it turns up when you search for vsphere 5.5

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SymTerry's picture

The vSphere 5.5 SDK had not been fully tested against 7.6.0.1 at the time of release. This is why your Sales Engineer works with the engineering team to qualify a customers environment for the EEB. Potential data loss can occur if applied in certain environments that are not checked.

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Andrew Madsen's picture

Martijn and Drew,

I would like to point out that while VMware 5.5 has been released it has not been widely implemented in large enterprises. As you pointed out Drew, it was released in the October time frame and most of the Fortune 500 companies have yet to implement it or even 5.1. This information I received from a Gartner call just reciently.  

Many of us have multiple levels of VM in the house and adding one more just complicates the mix. We appreciate the careful testing of a vital product so when we do implement we have confidence that the product works from day one.

I and many of my peers are willing to wait six or seven months for a good product to avoind the constant support caalls.

The above comments are not to be construed as an official stance of the company I work for; hell half the time they are not even an official stance for me.

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Drew Meyer's picture

Spoken like a thoughtful and reasonable adopter with a lot at stake, Andrew - and typical of most of our install base. Sounds like our 90 day trailing platform support objective is a good fit for you. You'll get the vSphere 5.5 goods when the patch is rolled out in the April 7.6.0.2 maintenance release.

 

BTW, what's your thinking around upgading your backup platform in general (I am assuming you are not yet on NBU 7.6)? What drives your moves?

Director of Marketing, NetBackup
@DrewMeyerSYMC

 

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Lee C's picture

Hi Drew,

 

In our particular situation, we would have considered 7.6.0.1, but required patches in 7.5.0.7, thereby delaying the uptake to the 7.6 stream to version 7.6.0.2.

We skipped vSphere 5.1 and are planning on 5.5. So the availability of 7.6.0.2 is of interest.

I have a couple of questions:

vSphere 5.5 Update 1 was released around 11 March 2014.  Will 7.6.0.2 support update 1?

Is 7.6.0.2 FA available and if so how to obtain it in advance of GA being released?

 

 

Master/Media NBU7.5.0.7 on W2k8 - VMware, SQL and Exchange agents, MSDP

OCA 7.5.0.7 on W2k8R2

 

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Drew Meyer's picture

Lee C-

The support for vSphere 5.5 is already available in an EEB (a one-off patch) for NetBackup 7.6 released in January. Contact technical support to get the download.

 

In that same patch we support vSphere 5.5 U1, and this patch will be rolled into the 7.6.0.2 update coming soon.

Director of Marketing, NetBackup
@DrewMeyerSYMC

 

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SymTerry's picture

Just to add a little more information, the official path for obtaining the vSphere 5.5 EEB is going to be contacting your Symantec Sales Engineer. They will be able to determine if the EEB will work with your environment or not.

When the 7.6.0.2 update is released, it is advised that any customer who has deployed the EEB to upgrade to the 7.6.0.2 release within 30 days to ensure continued product stability and reliability. 

 

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Michael Simcorp's picture

Do not think I have ever experienced Symantec actually delivering support inside 90 days of an release from one of the supported platfoms.

Examples I can remember of the top my head:

Windows 2003 x64

vsphere 5.1

Windows 2012

vsphere 5.5

AIX 6.1TL9, 7.1TL3 (Actually it seems the Symantec hasn't bothered to recompile the client since AIX 5.1, and been lucky that AIX has pretty good backward compatibility)

 

 

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