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Vicky Peterson | 11 Dec 2012 | 0 comments

mobile app design imageWhat’s a Web Designer to do?

Yes, that’s right! Since a mobile touchscreen device has no cursor arrow, there is no way to indicate a hover. And, this mouse-over effect is quite common on many websites since it is relatively simple to code, easy to use, and pretty intuitive for the user.

When viewing a website on a mobile device all hover functions go away – right?

Luckily, iOS and Android take the hover event into account and translate it to a tap event which retains most of the functionality. But there is also the normal click event which is turned into a tap. So, to get the hover click on a mobile device, the user has to tap then tap again. Although dropdown menus seem to work fine in a tap then tap again scenario, other events, such as animations ending in a link, will be cut short and...

Erin Eng | 30 Nov 2012 | 1 comment

Wireframes, mockups, style guides, technical analysis, and more! The design process can be quite daunting but knowing there are specific steps helps in managing the outcome and creating consistency throughout an entire website. The final designs you see on go through quite an extensive iterative process before making it onto the site. In this post, I’ll share the thinking behind a typical project and how each step adds to ensuring the end result works.

On larger projects, we typically go through a process which includes the following stages - gathering and understanding requirements, wireframing, usability testing, designing page comps, user acceptance testing, and launch. Visual Design, Project Management, Information Architecture, Development, Content, and Stakeholders all play key roles in ensuring the success of website launches.

The team collaborates on...

Reshma Kumar | 26 Nov 2012 | 0 comments

Strategically placed seals indicating that a site is secure increase the perceived level of security on a site.

In a study on checkout usability, it was found that visual cues of security like the Norton Secured Seal help customers feel more confident in providing their credit card information online. The study found that positioning also mattered where seals placed next to credit card form fields on a payment page provided an uplift in the perceived level of security by customers.

The study concluded that while customers might not understand technical jargon such as SSL or encryption, they got a quick and easy visual indicator like a security seal and were reassured in proceeding with their...

Vicky Peterson | 13 Nov 2012 | 0 comments

mobile app design image
In the last few years, consumers have enjoyed the amazing touch-screen technology on their mobile phones and tablets. The fantastic graphics are one of the biggest attractions to the new technology. Designing those graphics on the mobile canvas is no small feat though. There are many differences when designing for a mobile application versus for a desktop web experience.

One very important difference when designing for a phone versus web - mobile phones are MUCH smaller than a web page. Most are as much as a tenth of the size so there has to be some serious consideration given to the content. Not only should the actual copy be reduced in volume, but the number of basic interactive elements that we take for granted like buttons and tabs have to be minimized. For instance, you want no more than four single word buttons across your...

Rich Lam | 29 Oct 2012 | 0 comments

When we initially launched the redesigned homepage, the hero banner area at the top of the page displayed only the first hero message by default. The banners didn’t rotate to the other messages and required users to manually mouseover the banner thumbnails to view the other three heros. As a result, we found that there was a missed opportunity to maximize the visibility of the other hero messages for users.
To address this issue, what we’ve done is transform the hero banners into an auto-rotating carousel which cycles through each of the four hero messages. With a subtle fade transition from one message to another, the hero now has the right amount of animation to draw users’ attention to these key messages without introducing visual noise. And, visitors now have a greater probability of viewing a banner message which was previously buried and likely increase the rate of user interaction.


Reshma Kumar | 25 Oct 2012 | 0 comments

DAM LA ConferenceI will be speaking at the upcoming DAM LA Conference on digital asset management systems and the value of such a system.

One of the things my team does is create graphics, purchase stock imagery, and commission custom photography. We do this for many sites, domestically and globally, and for desktop and mobile. As a result, we amass vast amounts of graphical assets. The question then becomes how do you manage it? Do we have these assets sit disparately on designers' local harddrives or on a share drive?

What we have found to be valuable is to have a library or central repository to house, manage, and retrieve those assets. Several years ago, I brought onboard a...

Erin Eng | 23 Oct 2012 | 1 comment

We had an exciting opportunity to manage and Art Direct a two-day photo shoot this past week. The shoot included several locations around the Symantec Mountain View campus, and at a local residence. Our goal was to mimic natural settings - coffee shops, corporate offices, home offices - and interactions between the models.

Staging shot and adjusting lighting for outdoor scene

Based on the brand direction and what we wanted the photography to communicate, our team developed the shot list. We planned out each shot with a description of the scene, location of the shot, number of models in each scene, wardrobe the models would wear, and any props to be used. We selected versatile, multi-ethnic, and mixed gendered models to fit each scene we designed. And with the locations, photographer, models, stylist, hair & makeup artist, and props...

Erin Eng | 09 Oct 2012 | 1 comment

We recently launched a redesign of the About Symantec section of our website. This redesign is part of the ongoing updates to the look and feel we’ve been rolling out across the rest of the site. The higher level focus of the redesign is to better align the site with the company's larger goals - to focus more on the customer, to meet the needs of our diverse user-base, and reinforce our branding of "Protecting People and Their Information". 

As you will see, the new About landing page is laid out in a very magazine-like style with lots of imagery interspersed with content leading you to the story of Symantec. The user interface treatments and imagery are very corporate and professional befitting the section it represents.

Rich Lam | 24 Sep 2012 | 0 comments

Jeffrey Zeldman, Jason Santa Maria, and Whitney Hess discuss the impact of design on the Web, and the transition from a desktop based medium to a mobile medium in recent years.

Reshma Kumar | 04 Sep 2012 | 0 comments

Last week, we launched a cross-site navigation enhancement to the Enterprise site.

We’ve added links to each of our four main sites – i.e. Norton, Small & Medium Business, Enterprise, and Partners – across the top of the site thereby, creating a funnel effect readily exposing our site choices by default and enabling users to more easily navigate to the destination that best fits their needs.

We’ve also added a site identifier adjacent to the logo to help users better identify the site they are on i.e. Symantec | Enterprise. This, is in addition to bolding the link label of the site the user is on e.g. “Enterprise” in the site navigation bar at the top of the page.

Hope this helps to better cross-navigate our sites.