
As exciting and cool as it is to be tasked with designing Symantec’s mobile phase II “look”, I eventually felt a lot of pressure to make it not only better than what it is today, but to make it aesthetically pleasing to the eye and “touch.” Do you know that phrase, “we eat with our eyes first?” Well in this case, “we (get the urge to) use with our eyes first.”
It is important that when someone comes to m.symantec.com, the “look and touch” not be hard, rough, soft, or squishy. It should feel sophisticated, smooth, and secure – better yet, in Symantec’s lingo that would mean CONFIDENT!
So with my stacked-up pressure, I got on my iPhone to brainstorm. After ten minutes or so, all of the mobile sites started to look the same to me...