Last week, we refreshed the GeoTrust homepage to improve the clarity of the content for enterprise SSL. Previously, the enterprise content was being displayed repetitively through multiple pathways. However, this did not provide any additional value. Under the main banner, the content was being displayed in a content box and graphic directly beneath it.

Now, we have condensed the duplicated content into a promotional graphic to reduce the time to the enterprise SSL page. The graphic is front and center, so you will be able to quickly learn more about the enterprise SSL...

The below is the earliest known screenshot captured of what the first-ever website looked like.

This early creation still represents the basic tenets of good design and usability. For instance, it is highly readable and provides great contrast with a very basic white background and black text. There is no gratuitous imagery. It utilizes the times roman font-face at a legible font-size. There are blue, underlined links clearly defined which we have all come to recognize as clickable. The page is written concisely with information-carrying words hyperlinked - notice there are no "click here's". And, I bet it scales to any resolution, is cross-browser compatible, and is mobile-browser friendly :).

Twenty years later from when this web page first went live, it is still a winner in terms of ease of use and usability.

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We just launched a redesign of the Code Signing Certificates landing page. Our key objectives were to bring the products above the fold, reduce page-to-page clicks where necessary, and surface the requirements for each signing product. We had heard from our customers that we needed to increase awareness of the purchasing requirements and process.

We increased the width of the content area by virtue of eliminating the right channel. We added an interactive banner at the top of the page and integrated the code signing intro video which was previously relegated to the right rail. The banner communicates the value proposition of choosing Symantec over other Code Signing providers. Additionally, we...

Overview:
The VeriSign Seal is an important offering for the company as well as a symbol of trust for many online. As we started to offer more ways customers could get the seal, it introduced some confusion. Customers can either buy the seal by itself or buy an SSL Certificate which includes the seal.

Problem:
The VeriSign Seal page has two main goals - one, to help customers understand the two options for getting the seal and what the differences are; and two, to help them install the seal. The modifications we made the the existing page did not seem to be addressing this clearly enough. The first call to action on the page was to install the seal which seemed to suggest you could simply install the seal without purchasing it. And, the second call to action was to buy SSL Certificates which seemed to be divergent from the subject of the page as it didn't provide enough context as to why it located there.

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