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Reshma Kumar | 16 Sep 2010 | 1 comment

Here is a video which explains the basics of the VeriSign Trust Seal and how to manage your seal.

Reshma Kumar | 07 Sep 2010 | 0 comments

In an effort to optimize the effectiveness of the homepage banner, we recently did some testing to maximize response rates. The homepage banner is a multi-message banner with four 'buttons' each representing four individual messages.

The Goal
The goal was to test which sequence of buttons was the most compelling and therefore, garnered the most clicks. We were not testing the copy, layout, imagery, or color palette as part of this test; this was previously done in usability testing.

The Test
Along with the control, we deployed different versions of the banner with the order of the first button being displayed varying. What we found was that the button positioned first (from left to right) always got the most number of clicks - likely by virtue of being the first and easiest and quickest to access, and the other three buttons got varying numbers of clicks...

Reshma Kumar | 31 Aug 2010 | 0 comments

For ease of access, we have added a 'Buy' button to the very top of the Trust Seal landing page. This helps to ensure that it is easily visible and accessible to users and that it doesn't get missed further down the page where a user might be required to scroll to see it. This also serves to facilitate quick and easy access for the returning user who has already done their research and knows what they want. So, rather than force them to wade through the content again, the action button is at the top and forefront of the page.

The page subtitle has also been updated to reflect a more meaningful and relevant message for customers at a glance i.e. who the product is for and how much - "Perfect for Small Businesses at $299 a year".


Reshma Kumar | 23 Aug 2010 | 0 comments

The VeriSign Authentication team was at SES last week talking up the VeriSign Trust Seal which was recently launched in February, and Seal-in-Search - a service where search engine users can see the VeriSign Trust Seal next to sites protected by VeriSign in their search results. This allows your company's search engine result to stand out from the competition and provides value-add information to customers which lends to their user experience.

PICS: Some of the floor action.


Reshma Kumar | 18 Aug 2010 | 0 comments

If you haven't already heard, VeriSign has been acquired by Symantec. The deal was made official on August 9, 2010.

We are very excited about new opportunities for increasing and offering you more online value.

Here's a video from Symantec, CEO, Enrique Salem, outlining the strategy:

Reshma Kumar | 29 Jul 2010 | 1 comment

Our offices recently underwent a redesign of its own. The new furniture is MyStudio and Vivo - by Herman Miller. Here are some photos of our new digs.




Reshma Kumar | 26 Jul 2010 | 0 comments

How To Find Your Next Job Using Social MediaI'm attending the next WebGuild Event on an interesting topic about yet another means for tapping into your social network: How To Find Your Next Job Using Social Media.

The event is on Tuesday, August 17, 2010 from 6-9:00 PM at LinkedIn located at 2025 Stierlin Court, Mountain View, CA 94043.

Learn more.

Reshma Kumar | 15 Jul 2010 | 3 comments

We've been working on better differentiating on our site standard hyperlinks from link tips which render a popup callout bubble. What's your vote?


Option 1: Do you prefer the 'help' cursor onmouseover for link tips?
Help cursor

Option 2: Or the 'text' cursor onmouseover for link tips?
Text cursor


Option 1: Do you prefer the solid underlining for link tips as well as standard links?

Solid underlining for links and link tips

Reshma Kumar | 09 Jul 2010 | 0 comments

NetworkWith the expanding options online for top-level domains, we have added to and refreshed the gTLD services section of the site.

Using a tabset layout to showcase the various new gTLD options and provide information for applicants, all the content is aggregated into a singular view with tabbed panes making it easy to follow. And anchoring most panes, is a graphic to the top left to reinforce the tab content and draw the eye in the desired direction. We have been finding that splitting the content area into dual columns where appropriate, is beneficial from the standpoint that it not only decreases the length of the page but it also follows more of that magazine layout which has become a little more popular online. Additionally, through the use of boxes to break up the content, hierarchical text treatments, and the subtle use of color, the content is parsed out...

Reshma Kumar | 23 Jun 2010 | 1 comment

We are happy to announce the launch of the redesign of the Website today. This launch marks the culmination of overhauls to the branding, information architecture, content, and look and feel. Like its namesake, the goal of the redesign is to make the site rapid - simple, quick, and easy for users to get in and out. Users will be able to quickly determine what their options are and get what they need. The site itself is flat by design to facilitate this quick and easy access - with success measured by users spending the least amount of time on the site yet still achieving their goals.

colorShapePalette.gifThe new brand identity for RapidSSL is bold and distinct and includes, among other elements, a new color palette, logo, imagery, and typeface. In the case of RapidSSL, brown is the new black...