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Reshma Kumar | 10 Jun 2010 | 0 comments

We recently rolled out the redesign of the VeriSign Internet Defense Network section of the site.


A key goal of the redesign was to enable users to learn about the service and ultimately, sign up for it. In terms of the look and feel, we wanted to make the pages visually rich and engaging. As a result, you will see the use of large graphics, some injection of color, over-sized text, and multiple videos. This is a good mix to play up or down certain elements, make the content more interesting, and allow users to consume the content in multiple formats - i.e. reading and/or referencing the graphics, and watching the videos.


Reshma Kumar | 02 Jun 2010 | 5 comments

We've been incorporating increasingly more interactive media onto our site for your viewing pleasure. It is not only more engaging and interesting, but it can also be more personable and provides another means for consuming content versus relying solely on textual content.

Here is an example of a recent video we added to help users understand 'SSL in Plain English':

Reshma Kumar | 25 May 2010 | 2 comments

We recently completed the full site redesign of the Watch.TV website. In November, 2009, we launched Phase I which was essentially the homepage. It has since changed substantially as part of this redesign.

The goal of this round of the redesign was to reflect the visual spirit of .TV [Dot TV] by making it more engaging through the use of visual communication styles to provide visitors with multiple paths-to-product and minimal copy through which to traverse. With the use of video, imagery, and information design, the site is intended to tell the story of the value of a .TV domain name and help users easily navigate to actually get one.

The design is a little unique for us in that it is edgy with the use of black and vivid color-coded pages. There are a number of dynamic elements...

Reshma Kumar | 05 May 2010 | 1 comment

Here's a Web page we recently created for a cool campaign we have going. For every VeriSign Extended Validation (EV) Certificate purchased, American Forests will plant a tree.


Reshma Kumar | 17 Apr 2010 | 0 comments

I will be at the upcoming Social Media Conference on May 18-19, 2010 at the Hyatt Santa Clara, CA. Hope to see you there!

You can keep posted on the Conference at:

Reshma Kumar | 14 Apr 2010 | 0 comments

VeriSign turned 15 on Monday! And as with any milestone, we like to celebrate the present but also look back on the journey. Here is a retrospective of the evolution of the Website. Note: some of the images on the pages are missing.

JUNE 1997:



Reshma Kumar | 09 Apr 2010 | 13 comments

Internet Trust IndexThe Internet Trust Index has reported a modest level of trust amongst U.S. online adults of 61.5 on a scale of 100 - with zero representing no trust and 100 representing absolute trust in the Internet. This is interesting as getting a pulse on how users perceive the Internet could be valuable for a number of reasons. It provides some insight into what activities users are likely to engage in online, whom is most active online, and where demographically. From a design perspective, this can help guide decision-making with regards to driving feature sets, look and feel, and even communication design. This can also help with regards to technology considerations such as decisions to implement trust marks on a Website such as a trust seal,...

Reshma Kumar | 07 Apr 2010 | 1 comment


We launched our brand new VeriSign Labs Website a week ago. The site provides a view into VeriSign's innovation and technology research and the researchers behind it.

One of the design goals of this site redesign was to make it clean, clear, and professional without being overly intimidating or buttoned-down given the target audience which is comprised of mostly the tech community. It needed to be easily accessible and information-driven and without too many bells and whistles.

You'll notice the site utilizes a great deal of white space and rich graphical and photographic imagery such as on the Projects and...

Reshma Kumar | 31 Mar 2010 | 0 comments

We recently did a redesign of the Identity and Authentication Services section of the Website. Not only are the taxonomy and content revamped, but the design look and feel has been improved. The landing page layout is less boxy, the value prop and key content are more clearly defined through the use of more CSS-driven text formatting and more visual icons, and the free trial is scaled down but still prominent and pops.

The four product landing pages follow a similar format with the anchor image top left to draw the eye, compliment the content, and break up the text; a promotional banner or item, and the individual product listing with a scannable overview blurb and link to the product specific information page. Rounding out the page content is the option to contact us for more information if needed and flanking the right side of the page is that option as well clearly labeled as 'Contact Us'. The...

Reshma Kumar | 18 Mar 2010 | 8 comments

VeriSign CEO, Mark McLaughlin, recently did a blog post on Fortune where he refers to projections of 500 million more Internet users and 1.1 billion more Internet-enabled devices by 2013. Those are staggering numbers and could have far-reaching implications for - amongst other things - user experience across the World Wide Web and Website accessibility from varying user agents given that Websites have become such a critical part of our daily lives and the commercial world. From a competitive standpoint, design and usability of sites will probably become even more paramount in helping Websites to standout and gain a competitive edge. As his post points out, "84 million .com websites alone drive $400 billion in annual economic activity" and "one in five Americans report that losing Internet access for 24 hours would effectively shut...