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Information Unleashed
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Alix Hart | 02 May 2014 | 0 comments

Unilever, PepsiCo, Time Inc. They are all part of my journey as a marketer in big parent companies with multiple, unique brands.  How do you relate parent master brands with their portfolio?  Do you intertwine or keep identities separate? Do you use multiple logos or one identifying image?  It usually comes down to long-term strategy and the brand perceptions you hope to evolve, but they are choices that require intense commitment, because no study can point you to one “right” decision.   And with Symantec, it’s an opportunity like no other.

Symantec has two brands, one identity, and countless opportunities. That is, if we can communicate our unique value - right now - as the partner to turn to for information protection.  Here’s the challenge. Norton, known for security, is a brand with strong awareness with consumers.  Symantec, has less awareness but a solid reputation in information security and management, which is a big opportunity in...

Solange Deschatres | 25 Apr 2014 | 0 comments

This blog was authored by Con Mallon, Sr. Director of Product Management, Mobility Solutions, at Symantec.

Symantec recently published an updated version of Norton Spot in Google Play (US-English only), and with it, turned the traditional Android mobile security model on its head with a new take on how we use our Mobile Insight technology.

Norton Spot is running a beta app that scans for problematic apps before you download them to your device. There are many mobile security products for Android, all of which take a similar approach when it comes to scanning apps for malware and privacy: the customer downloads and installs the app from an app store and at the point of installation, the mobile security product scans the app and notifies the user as to whether it is malicious. There is also a smaller subset of these products, including Norton...

Manny_Kostas | 23 Apr 2014 | 0 comments

Ubiquity, freedom, possibility: what it means to protect information.

When information is safe, that’s when the possibilities of that information are unleashed.

At Symantec, we are in a unique position to enable businesses to create, build, and succeed.

More than merely keeping attackers at bay, Symantec allows information to be used, shared, and created free from the kinds of worry and apprehension that stifle innovation.

Our understanding of the threat landscape necessitates a new conversation about holistic information protection. This is the conversation we started with our new “Do It All” video, and one we hope to continue throughout the coming months. We encourage you to continue telling us your experiences, goals, and thoughts about information protection. After all, this is a conversation and not a monologue, and the greatest human enterprises are only possible...

Kevin Haley | 01 Apr 2014 | 0 comments

At one point, it seemed like we might never be able to stop counting. It was January and we had begun to collect data on breaches from the previous year. Up to that point, it had been an unexceptional year, as far as breaches go, with numbers in line with previous years. And then the reports of breaches from the end of 2013 started coming in. When we were finally able to stop counting, the results, as published today in the Internet Security Threat Report, were stunning. More than 552 million identities had been exposed. And the average number exposed in each breach was 4 times greater than in 2012. 2013 was the year of the “Mega Breach.”

Of course, other things happened in 2013 and we report on them, as well. For instance, targeted attacks grew 91 percent. Another big number. But it’s the numbers behind this number that are even more interesting. These attacks became slow and low as attackers increased the number of...

Symantec Corp. | 19 Feb 2014 | 0 comments

By Garrett Jones, Vice President of Global Channel Operations

I had a great time at last week’s Symantec Partner Engage event in Budapest visiting with more than 300 of our top partners from across the EMEA region.  In addition to sharing more about our company’s strategy and vision, it was also exciting to share the details around our redesigned Partner Program framework.  Built on Symantec’s Global Channel Strategy announced in November, the new Partner Program will better support the way our partners do business by fostering stronger partnerships that enable growth and delivering differentiated value to our customers. 

As we consider the breadth of our portfolio, we need partners who are focused on each type of customer across all levels of complexity.  We need partners that understand and can solve the needs of an SMB just as much as we need partners with deep relationships in the enterprise space to help with more complex solutions....

Symantec Corp. | 14 Feb 2014 | 0 comments

As many of you may recall, we made a significant addition to our mission last year... adding corporate responsibility leadership to our overall goals because it's an integral part of our overall business success... it's about "doing well and doing good."

This week, we're making Symantec history by sending off the first employee team as part of our Symantec Service Corps.

The Corporate Responsibility team offered all employees the opportunity to apply to join the Service Corps in their inaugural mission to Arequipa, Peru. The team received an amazing 205 applications and from those, 10 employees were chosen to spend a month working with a non-profit organization or academic institution. Team members were chosen based on their applications, manager and HR business partner consultations, and alignment with non-profit needs.

Our...

khaley | 04 Feb 2014 | 0 comments

In my predictions for 2014, I renamed the Internet of Things as the “Internet of Vulnerabilities.” It’s not my intention to demonize the Internet of Things. We are going to see some amazing technology and real-world solutions brought forth by having so many devices attached to the Internet and it's exciting. But like many new technology trends before it, the implementation of the Internet of Things is rushing forward much faster than security issues are being thought through and addressed.

This is the nature of new trends - security is usually an afterthought. Companies are pushing forward quickly, trying to establish a market. They are thinking of how to meet customer needs, not their security. And no consumer buys into these new ideas because they are secure. They buy into them because they are new ideas.  

So, in a well-known pattern, hardware and software will flood the market with no thought to security. It will take a major security incident involving...

khaley | 04 Feb 2014 | 0 comments

Pulse

Weight

Time slept

Steps taken

Glucose levels

Blood pressure

Exposure to sunlight

Time spent brushing your teeth

Pretty soon, the information above is going to be floating around the Internet. By that, I mean your information. Your pulse rate, your weight, etc. As the Internet of Things combines with the tremendous advances in hardware to allow us to gather and track information about ourselves, this data will get out there. We’ll gladly buy devices that track this information; some of us already have. People want to improve their lives by having this data collected and analyzed. And in order to facilitate that collection, to make it easy to gather and display, we’ll be entrusting that data to software applications, device manufacturers and the Internet. 

It’s obvious that companies will want to use this data. I can imagine an ad popping up in my browser for a sleeping aid after I’ve...

Symantec Corp. | 03 Jan 2014 | 6 comments

At Symantec, we make the world a safer place by helping people, businesses, and governments protect and manage their information, so they can focus on achieving their goals.

And protecting information is becoming an ever-greater challenge as the amount dramatically increases and it’s stored in a growing number of locations.

The flood of information is just starting: IDC in its Digital Universe study predicts that there will be 40 Zettabytes of data by 2020. As a comparison, there are only 1.3 Zetta liters of water stored in all of the earth’s oceans. There will be only 1.5 Zetta seconds that tick by during the course of 50 billion years. We are creating and storing an incomprehensible amount...

Symantec Corp. | 20 Dec 2013 | 0 comments

Sym_Top_10_awards.jpg

 

  1. 2013 CRN Product of the Year
  2. Gartner 2013 Magic Quadrant
  3. PC Magazine Editor's Choice Award
  4. 2013 Network World Asia Readers Choice Hall of Fame
  5. 2013 Network World Asia Readers Choice for Secure / Mobile Remote Access Solution
  6. 2013 Network World Asia Readers Choice for Security-as-a-Service
  7. 2013 ComputerWorld Singapore Readers Choice Award for IT Asset Management System
  8. 2013 ComputerWorld Singapore Readers Choice Award for Information Security Suite
  9. 2013 ComputerWorld Singapore Readers Choice Award for Backup System
  10. 2013 ComputerWorld Singapore Customer Care Award for AntiVirus/AntiSpamSolutions