When it comes to IT, SMBs have widely varying opinions. Some view it as a necessary evil, much like paying utility bills. Others, however, feel that business computing can set them apart, giving them a strategic advantage over the competition. Symantec recently conducted a global survey of SMBs with a view of assessing their attitudes toward information technology and its place in their business.
Through a portion of the survey responses we established an IT Confidence Index, rating each business on its overall comfort level in using IT to achieve business goals. This numerical value allowed us to clearly identify three tiers of businesses, contrasting the top-tier with the bottom-tier companies to see what significant differences stood out between the two groups.
As it turns out, IT confidence trickles down from company leadership, beginning with the founder’s previous experience. About three-quarters (74 percent) of top-...