On the software download page (at the bottom), there is a note that says:
"Thank you for downloading the Symantec Control Compliance Suite. To ensure that Symantec can provide any technical assistance needed for a smooth evaluation, please contact your Sales representative for a license key, as well as help with product activation and implementation."
If you know your Symantec Sales rep, give em' a call. If not, you can put your info into this link, and they will contact you:
https://symantecenterprise.rsys3.net/servlet/website/ResponseForm?lRtJETCTVVW_cd_.40hkt_yLjNLlmzHsLl9Hss_TCTVVW_zd