Hello,
I am not sure about the Norton 360 and Internet Security, however for Symantec Endpoint Protection 12.1, check this Article for creating .msi packages.
Creating a managed .MSI package in Symantec Endpoint Protection 12.1
http://www.symantec.com/docs/TECH165483
Creating custom client installation packages in the Symantec Endpoint Protection Manager console
http://www.symantec.com/docs/TECH102817
I would suggest you to edit your question in Norton Community and ask only about Norton 360 and Internet Security
Hope that helps!!