We are booting into WinPE, when the DAgent connects its populating in the DS Console as the computers serial number therefore when it builds it uses the Serial Number as the Computer Name.
How can we get them to use the Asset Tag set in the BIOS?
Looks like this is the solution
http://www.symantec.com/business/support/index?page=content&id=HOWTO2360
I use this to look at the asset tag:
for /F "skip=2 tokens=2 delims=," %%a in ('wmic systemenclosure get smbiosassettag /FORMAT:csv') do (set "asset=%%a")