Well, here are some answers to your questions:
1) EDM (also known as Exact data matching) is a type of data. EDM refers to any type of data that is created in tabular form's for example: oracle,mssql,excel,microsoft access and more.
EDM exposure would be serious most of the time. Most organizations keep their most valuable information in tables, for example: list of employees and salaries, list of costumers, list of credit cards and many more. The risk of exposure is major. It could be that any cell exposed means trouble. you are able able to define which cells are important to the organization, and in which order. For example: first name, last name and credit card are forbidden, but first name and last names is fine.
2) I don't know how do you define successful, but like any other type of data, if and when it would be blocked you will receive an incident on the enforce that suggests what triggered the incident.
3) EDM will certainly decrease your false positive level. EDM is the best way to operate since its black/white, in order for an incident to trigger you would have to fir exactly to the data that was in the DB you scanned. I can't and wont say there is not false positives in EDM but for sure it is the best and most efficient way to detect data leakage.
4) EDM could improve automation. because an EDM Incident is 99% true and not a false positive, you will be able to block the data transfer and faze in the EDM technology faster than other data types (DCM/IDM)
5) It will increase data loss catches, and most of the time when you catch a data loss with EDM, it is for real!
If you would like some further reading on the data types and their usage, you could read this article:
Chapter 2 - The Concept of DLP - Monitoring and Blocking Confidential Data
Kind Regards,
Naor Penso