Hello,
Symantec Endpoint Protection 12.1 utilizes new and improved Reputation checks to further aid in our Proactive Threat Protection in determining what files may pose a risk to a client system.
If incase, you feel certain certain files are getting detected, you may submit the same files to the Symantec Security Response Team on https://submit.symantec.com/essential
When you say create an Exception to a certian publisher, does that mean a website?
If yes, Please try these Symantec Article below:
Excluding a trusted Web domain from scans http://www.symantec.com/docs/HOWTO55211
How to exclude specific Web domains from the Download Insight verification in SEP 12.1?
http://www.symantec.com/docs/TECH162264
Managing Download Insight detections http://www.symantec.com/docs/HOWTO55252
In case, you want to Whitelist an Application, then check this Article:
Software developer would like to add his/her software to the Symantec White-List.
http://www.symantec.com/docs/TECH132220
Also, Check these Articles:
What's included in a Reputation Request made by the SEP 12.1 Reputation Engine?
http://www.symantec.com/business/support/index?page=content&id=HOWTO59336
How Symantec Endpoint Protection uses reputation data to make decisions about files
http://www.symantec.com/business/support/index?page=content&id=HOWTO55275
Hope that helps!!