If SEP didn't catch it with the latest defs than it probably doesn't have anything for it.
The key here is PUP which is Potentially Unwanted Program
I'm not sure what the program is but Symantec MAY see it as legit hence there is no signature.
The only thing you can do it submit and let Symantec determine.
Some quick research shows that its adware and not necessrily malicious but is an annoyance. It's bundled with other programs and the user may not have even known it was installed. During install, they may have missed a checkbox to not install it.