Out of date is a serious issue which has to be addresses at the same priority that one would show towards a virus infection atleast that what we do. Having a outdated antivirus is delt as a gun without a bullet in our organization cause as a AV administrator that our first job.
AV defs distribution is your environment i totally on how you propose the importance of AV defs to the management and what the management decides and the main thing your bandwidth. If you have a low bandwidth and your gonna push all three updates in the day for all your clients, man network team would be standing on your neck. I would say at the least make sure defintion of that particular day updated on all your clients. The best practice would be to update all the defs released.
In our environment if a client is noticed that its outdated more than five days we treat it like a virus infection and remediate it immediately. When it comes to server it has to be updated with the latest defintion period.
Client compliance is best if its updated on the same day at the most a two or three days behind more than that would mean your inviting trouble one day or the other in the future in a big way.
Server Compliance has to be always in 100% same day update.
Hope this helps.
Cheers.