Hi Cricket, I understand your concerns, and agree with what you are saying. I always look at the source first before clicking a shortened URL. In this case, I have a TSE badge, so you know the links are legit.
With bit.ly shortened URL's, you can look at the long link information by placing a "+" after the URL.
Example - http://bit.ly/jhC6Vy+
Firefox users can download a browser Add-on that allows BIt.ly links to show the true URL. before clicking.
Best,
Thomas