ftp.symantec.com/public/english_us_canada/products/symantec_endpoint_protection/11.0/manuals/

there is getting started guide (also in folders for different updates/versions, depending what you use) but in general - read manual, help file, forums and you should be up and running

Symantec Endpoint Protection 11.0 Frequently Asked Questions

http://service1.symantec.com/SUPPORT/ent-security.nsf/docid/2007071909500548

Microsoft Small Business Server 2003 Best Practices White Paper
http://www.symantec.com/business/support/endpointsecurity/SEP_SBS_BestPractices_v3.0.pdf

Best Practices for Symantec Endpoint Protection on Citrix and Terminal Servers
http://service1.symantec.com/SUPPORT/ent-security.nsf/docid/2008112414453348

TRAINING:
1) Symantec Endpoint Protection Product TRAINING
http://www.symantec.com/business/training/product_...

2) Endpoint Security Migration & Installation TRAINING
http://www.symantec.com/business/support/endpointsecurity/migrate/index.jsp

Symantec Endpoint Protection 11.0 Top Articles

http://service1.symantec.com/SUPPORT/ent-security.nsf/docid/2008070715030248

Creating custom Client Installation packages in the Symantec Endpoint Protection Manager Console

http://service1.symantec.com/SUPPORT/ent-security.nsf/docid/2007110513361348

You can Create the Install Package from Admin Tab in SEPM and select the Group for which you You want the package

To create the new custom install package

1. In the Symantec Endpoint Protection Manager Console, on the Admin tab, under Tasks, click Install Packages.
   The current default client installation packages appear on the right.
2. Under View Install Packages, click Client Install Packages.
3. Under Tasks, click Export client install package.
4. Browse to or create a preferred export folder, and select it.
5. Select whether or not you want to create a single ".exe" file.
6. Select Installation Settings and Features.
7. Select Custom Install Settings from the settings drop down.
8. Select Custom feature set from the features drop down.
9. Select the group to which the client will be installed. If no group has been created, select the Default group.
10. Select the Preferred Mode. The default is Computer mode.
11. Click OK.
    The new install package is created in the location that you specified.

Thanks for all the information, I think I'm getting a grasp on the product now. 

I did try the steps to export a client install package, but I don't see anywhere in the process to specify if it is for 32bit or 64 bit clients.  Does the single EXE created contain both versions, or am I missing something along the way?

Nevermind, I see that in the right side pane of the window it lists both versions, you have to click on each one to see in the lower right pane whether it is the 32 or 64.  Depending on which you have selected, it uses that as the source for the new package.

To create the new custom install package

1. In the Symantec Endpoint Protection Manager Console, on the Admin tab, under Tasks, click Install Packages.
   The current default client installation packages appear on the right.

2. Under View Install Packages, click Client Install Packages. ( You can select 32 and 64 bit from  hear. the first one is 32 bit and the second 64 bit)

 

3. Under Tasks, click Export client install package.
4. Browse to or create a preferred export folder, and select it.
5. Select whether or not you want to create a single ".exe" file.
6. Select Installation Settings and Features.
7. Select Custom Install Settings from the settings drop down.
8. Select Custom feature set from the features drop down.
9. Select the group to which the client will be installed. If no group has been created, select the Default group.
10. Select the Preferred Mode. The default is Computer mode.
11. Click OK.
    The new install package is created in the location that you specified.

Here is some free training information online for the SEP product as well:
http://www.symantec.com/business/theme.jsp?depthpath=0&footer=1&header=0&themeid=sep11x

I would also highly suggest browsing through the PDFs included with the software CD (or download) in the "documentation" folder, as well as the Help file database in the software itself (though it does already sound like you are doing so).

Also, here are some documents that may assist you:

Creating new Client Installation packages in the Symantec Endpoint Protection Manager Console

Creating custom Client Installation packages in the Symantec Endpoint Protection Manager Console
 
How to Deploy Symantec Endpoint Protection to your client computers using the Migration and Deployment Wizard