Endpoint does not allow the use of wildcards. Symantec has started detection it means there might be some change into software
For software developers, authors, and Independent Software Vendors (ISVs), the Symantec Software White-Listing program offers an opportunity to reduce the possibility of false positives by adding your software to a whitelist that Symantec maintains of known good software
http://www.symantec.com/docs/TECH132220
Could you share the application name & details so we can try to test in our lab.