That's a "Software Product", you wouldn't normally bother using one for a security update, they're for collections of software that all form the same Software Product. So Adobe Acrobat 10.0, 10.1.0 and 10.1.1 would all be part of the same Software Product. It's mostly used to group different Software Components and Software Releases for licensing purposes. So all the Adobe Acrobat versions above could use the same licences.
You probably need a version number in the "Filter Criteria". The one in the header is just descriptive.
Or you may not have any inventoried installs, it won't show up until it's been found AFAIK.