I posted on your other issue as well. Just in case you didn't see it, the quotation marks are incorrect. They are from a different, non-standard character set. Delete just those, replace, then run the command again, and it should succeed.
I managed to dig up an older version of the evaluation guide and it did look like the quotation marks are messed up in the guide (not the right character set). The commands were not meant to be copy/pasted, but I agree that they shouldn't use non-functional characters in the example. I am discussing some options for fixing that with product management.