Hi,
The Symantec Brightmail products uses different technologies to block messages in addition to IP reputation.
In answer to your questions:
1. We obviously cannot share specific details of filters because we do not want spammers evading them. Sending a large volume of legitimate messages in itself would not cause messages to be blocked.
2. Without knowing what caused the block it is impossible to say.
3. The only way to 100% guarantee that your messages will be received by a particular company is to request that they whitelist the IP from which you send email (or domain, but this could be more easily spoofed exposing them to spam not really from your domain).
To make sure your recipient email addresses are legitimate, Symantec recommends the following general best practices:
* Make sure your database does not contain older email addresses of those who do not want to receive your promotional or marketing email. Send confirmation emails to determine who should remain on your list and who to remove.
* Do not accept email addresses from third party marketers, unless you can assure that such email addresses are legitimate and that such subscribers want to receive your promotional or marketing email.
* If a subscriber no longer wants to receive your emails, provide a method by which a subscriber can opt-out. Promptly remove these opted-out email addresses from your list.
* Promptly remove from your email list emails that bounce back to you. This indicates that the recipient is no longer available.
* Use a double opt-in method to sign up subscribers. This will confirm that the subscriber did request your promotional and marketing email.
* Remove email addresses of those who do not open your email messages.
* Consider using a third party to manage and update the addresses on your email list.
Only messages identified as having a known threat verdict would be blocked by Symantec Brightmail products.
4. If the issue should occur again you would really be best off working with the recipient to find out why the message was blocked and if it was blocked by Symantec Brightmail product then what verdict did the message(s) have. If a legitimate message is being blocked by a spam verdict caused by a Symantec Brightmail product, they can work with Symantec support to report the message as a false positive.
Best regards,
Amanda