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Starting and/or maintaining a company blog can be daunting. While readers expect regular updates, you and other contributors are most likely writing posts in addition to your regular job duties. And you may be have a tough time coming up with a ...
Blog Entry by Christy Loerzel | 02 Jul 2013 | 0 comments
In our social media series, so far I’ve discussed the basics of the most-popular globally-focused social media platforms . Some businesses though may need to use a social media platform other than those I’ve already covered. Some areas of the world ...
Blog Entry by Christy Loerzel | 24 Jun 2013 | 0 comments
LinkedIn is the place to find business professionals online. It has more than  225 million registered users around the globe, and about one third of those are in the US. If you are looking to find sales leads in social media, LinkedIn is one of the ...
Blog Entry by Christy Loerzel | 03 Sep 2013 | 0 comments
I have written before about the value of Twitter as a communications tool for Symantec Partners. Twitter is a great way for interacting with customers and prospects in a real-time conversation and can generate valuable sales leads 140 characters at a ...
Blog Entry by Christy Loerzel | 19 Jun 2013 | 0 comments
If you’re managing a Facebook community, you may have felt pressure to devote dollars to advertising. But is it really necessary? Facebook has admitted that on average, only 16% of your community sees your content in their newsfeeds organically. Reliably ...
Blog Entry by Christy Loerzel | 19 Jun 2013 | 1 comment
I’ve written before about the importance of building a LinkedIn presence for your business. And that is because LinkedIn is primarily a professional network, where there are opportunities to build relationships and sales leads unavailable on other ...
Blog Entry by Christy Loerzel | 24 May 2013 | 1 comment
In today’s business environment, companies move at a rapid pace to provide customers with the best products and services—especially on social media. In times of a national or worldwide crisis when an event dominates online conversations, you need to be ...
Blog Entry by Christy Loerzel | 14 May 2013 | 2 comments
Early last week we unveiled our new enhanced Symantec PartnerNet portal, your online destination for partnering resources. We know it’s important that you spend less time searching for the information you need, and have more time to grow your bottom ...
Blog Entry by Christy Loerzel | 03 Sep 2013 | 8 comments
I’ve written before about Facebook , and given that it has more than one billion active users and is the world’s largest social network, the opportunity for you as a partner is huge. Enticing potential customers with engaging content on Facebook can ...
Blog Entry by Christy Loerzel | 06 May 2013 | 0 comments
You’ve seen the headlines and heard your friends buzzing about it, but have you checked out Reddit ? Everyone from U.S. President Barak Obama to Microsoft founder Bill Gates is using it to engage, answer questions and promote initiatives. But ...
Blog Entry by Christy Loerzel | 11 Apr 2013 | 0 comments