The issue of personal data portability is rapidly moving center stage. So, what is the big fuss about and what is really at stake here?
For us, as consumers, it is an important issue because eventually, it will determine how much ownership we will be able to enforce upon our personal data and content, including our social graph, that today, is dispersed across competing social networks and Web portals.
For Google, and FaceBook (FB), the stakes are equally high. Ultimately, the winner could take it all and be the one who really drives revenue from social networking. But to understand, we need to review the controversy first.
It really all started with OpenSocial. OpenSocial was Google's response to the rapid rise towards hegemony of FB APIs. To counter FB, Google...