I've always been surprised by how much of an effect the "Buy One, Get One Free" slogan has on my psyche. For example, I lived in New York during grad school and whenever it rained, within minutes a small cottage industry of street vendors would pop up like daisies all around the city. All of these vendors would be selling umbrellas, with most offering a two-for-one deal. Sometimes if I was already out and about and unprepared for the rain I'd feel compelled to purchase an umbrella, but then since the second one was free, I'd take the second one too so that I was then carrying two umbrellas. After this happened a few times, I owned a half dozen umbrellas, and really, how many umbrellas does one man need?
I was recently reading an article by Alan Radding for SearchStorage about VMware backups, and he described how one of the industry's...