How do you build an organic community? And…pushing that question in a little more philosophical direction, if you work to build a community, is it still organic? Stick with me on this because I am building to a relevant point.
Backup Exec is celebrating its Pearl Anniversary this year, (I just learned that 30 years = Pearl) and is about to add its 2,000,000th customer, not user, not individual but organization. That is a long time and lot of people all over the world. You would think a user base that broad for a product with that kind of history would have a large, well connected community of users and acknowledged experts. Well. It does but they exist in pockets, in cities and communities all around the world. Where they don’t exist is online.
VMware has a pretty cool group of all-stars known as vExperts and this group shares their expertise and knowledge well beyond their local community or town. According...